Founder & Managing Partner
Nick Cross is an accomplished global technology executive with a track record of leading enterprise go-to-market organizations, scaling major commercial businesses, and delivering hyper-growth across complex international markets.
Over the course of his career, he has held senior leadership roles spanning EMEA, APJ, and Worldwide responsibilities, leading large teams, strategic customer relationships, and multi-billion-dollar business segments. His experience includes enterprise software, cloud, infrastructure, security, and commercial transformation in some of the world’s most demanding technology environments.
Nick is known for combining strategic clarity with operational discipline, and entrepreneurial muscle, helping organisations turn ambition into measurable commercial outcomes.
The Personal Journey
The journey began not in a boardroom, but at the intersection of curiosity, determination and ambition crafted in the sporting arena. From his early days in the tech sector following a professional hockey career, Nick Cross was driven by a single objective: to understand how groundbreaking innovation could be translated into sustainable global scale. This pursuit led him across continents, from the burgeoning tech hubs of Europe and Asia, where he navigated the intricacies of diverse markets and cultural landscapes, to the high-stakes environments of Silicon
Valley and the Americas.
Each chapter of his career was defined by a new challenge—whether it was pioneering revenue operations for early-stage startups, integrating M&A Go-To Market strategies, or architecting the international expansion protocols for established enterprises. These experiences forged a unique perspective on the synergy between strategic sales and operational excellence. Today, Nick brings this narrative of growth to Cross Global Advisory, dedicated to guiding tech leaders through their own monumental journeys toward market leadership. It is more than a professional path; it is a lifelong commitment to the art of scaling excellence globally.